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Browsing ‘Inedible’


20 Amazing iPhone Apps Developed by College Kids

January 19th, 2010 by

This comes from a sort of sketchy site, but it looks like an original blog post, so we’re still really pumped to be on the list. Check it out. On another note, our friend Jahanzeb’s app Jaadu VNC is on the list too. Nice job dude!

20 Amazing iPhone Apps Developed by College Kids


iPhone Bootcamp SF

December 6th, 2009 by

It’s been a while since I’ve made a post, so I figured I’d update you on at least one thing James and I are up to.

This weekend (Fri-Sat-Sun) we’re teaching the iPhone Bootcamp SF, which is a 3-day, 8-hour-a-day intensive iPhone course. We have about 380 slides and 10 exercises prepared for the Bootcamp. This is, however, the second one we’ve taught (the first was in September), so we didn’t have to create all of these materials from scratch; we did that last time.


Information Week quotes both James and me

October 20th, 2009 by

James and I, in different articles, each got a quote in Information Week in the last two weeks. Awesome!
James quoted about Flash CS5 making native iPhone apps

Eddie quoted on in-app purchases for free apps


Al Roker loves POW!

October 13th, 2009 by

We just got word that Al Roker loves POW and actually used it on the TODAY show! We’ve yet to find the clip, but we’ve confirmed with an article from New York Magazine: http://nymag.com/shopping/features/59879/


Inedible featured in Fortune article

October 12th, 2009 by

Fortune recently had an online article that centered around Shotgun Free and it’s advertising revenue. Check it out: Shake. Load. Kaboom


Overzealous iTunes Censorship

July 25th, 2009 by

In our description of Shotgun Free / Pro we wrote that you need to “pump your iPhone or iPod touch back and forth to cock”. This is perfectly legitimate and non-vulgar use of the word “cock”, but unfortunately iTunes displays it as needing to “pump your iPhone or iPod touch back and forth to c**k”. Thanks iTunes, thanks.

We’re also not the only ones to be hit — see below

Fun with D**k and Jane


Inedible Software and Shotgun Free in Macleans Magazine

July 8th, 2009 by

James and I were interviewed by a reporter from Macleans Magazine a few weeks ago, and the article is now on their website (on the front page, I might add). It’s — all things considered — a rather positive article, and it has a hilarious picture.

Macleans Magazine is one of Canada’s top news magazines and has been
called the Time Magazine of Canada.

Check it out:
http://www2.macleans.ca/2009/07/02/i-can-turn-my-phone-into-a-shotgun/

Macleans Shotgun Free


Shotgun Free at WWDC

July 8th, 2009 by

Apple made headlines at their Worldwide Developers Conference (WWDC) this year with a 5 x 4 grid of 30” monitors displaying icons for some 20,000 iPhone apps. When someone would download a particular app, the icon would pop out and send a little ripple through the icons around. From afar it looked like rain.

The icon for Shotgun Free seemed to pop out every couple of seconds, which was incredibly validating. James and I would just sit and stare at it, saying “PING” every time.

See the picture from afar and the video of Shotgun Free attached.


Wall of Apps


Innovations as Toys

June 10th, 2009 by

Nolan Bushnell from Inc.com wrote an interesting blog post today about how innovations are often adopted into the market through toys. Or rather, when people see something new and innovative, they treat it like a toy, and thus the innovations are easier to integrate into the market through toys. I sometimes feel strange that our biggest success, Shotgun Free, is essentially a toy, but now I’m worrying a little less about that. The accelerometer is new to the mass market, and so people are still wow-ed by it. At first they were wow-ed by tilt and shake, but now that those are old hat, we’re helping them get used to the fact it’s a powerful tool that can detect full gestures.


Quoted in TIME Magazine

May 28th, 2009 by

Inedible Software was recently mentioned in TIME Magazine, and there’s a quote from yours truly. Check it out:

http://www.time.com/time/business/article/0,8599,1900503,00.html